Case Study
Apr 12, 2024• 5 min read
Metro Advertising: The Lifeline of Delhi Campaigns
Why DMRC stations are becoming the premium choice for high-recall brand campaigns.
Priya Patel
Media Planner
Insights & updates
The latest news, technologies, and resources from the OOH industry.
Trends Apr 15, 2024
Digital OOH Boom in Mumbai: 2024 Trends
Mumbai's skyline is changing with 500+ new digital screens. How local brands are leveraging this shift.
Read full story
Guides
Apr 08, 2024• 5 min read
Maximizing ROI during Diwali Season
A guide for agencies to plan inventory for the biggest festive season of the year.
Amit Verma
Senior Consultant
Technology
Apr 05, 2024• 5 min read
Tech in OOH: Programmatic Buying in Bangalore
How India's Silicon Valley is adopting automated ad buying for billboards.
Sandeep Reddy
Tech Lead
Strategy
Apr 01, 2024• 5 min read
Tier-2 Cities: The New Frontier for OOH
Why brands are shifting focus to cities like Jaipur, Indore, and Lucknow.
Neha Gupta
Market Analyst
Premium
Mar 28, 2024• 5 min read
Airport Advertising: Premium Impact
Analyzing the effectiveness of ads in T3 Delhi and Mumbai International Airport.
Vikram Singh
Sales Head
Data
Mar 25, 2024• 5 min read
Measuring OOH: From Guesses to Data
Using mobile location data to track attribution for billboard campaigns.
Arjun Mehta
Data Scientist
Green Tech
Mar 22, 2024• 5 min read
Sustainability in Indian OOH
The push for solar-powered billboards and eco-friendly flex materials.
Anjali Desai
Eco Consultant
Creative
Mar 18, 2024• 5 min read
The Power of Regional Languages
Why vernacular ads perform 3x better in local markets compared to English.
Rohan Das
Creative Director
Strategy
Mar 15, 2024• 5 min read
Bus Shelter Ads: Hyper-Local Targeting
Targeting specific neighborhoods through strategic bus shelter placements.
Karan Malhotra
Media Buyer
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