Strategy
Tier-2 Cities: The New Frontier for OOH
Neha Gupta
Market Analyst
While metros are saturated, Tier-2 cities offer untapped potential. Disposable income in cities like Jaipur and Indore is rising, and so is the demand for premium goods.
Cost-Effective Reach
A prime hoarding in South Delhi might cost ₹2 Lakhs/month, whereas a similar site in Lucknow creates massive impact for ₹50k. For pan-India campaigns, this mix is crucial.
Comments (2)
Sarah Jenkins
2 hours ago
This is exactly what our agency needed. Great insights!
Rahul Verma
5 hours ago
Digital OOH is definitely the future. The flexibility is unmatched.