Data
Measuring OOH: From Guesses to Data
Arjun Mehta
Data Scientist
The age-old question: "How many people saw my ad?" is finally being answered. By anonymized mobile location data, we can now estimate the unique reach of a billboard.
Attribution Modeling
We can track if a user who passed a billboard later visited the brand's store or website. This 'attribution' is the holy grail for OOH marketers.
Comments (2)
Sarah Jenkins
2 hours ago
This is exactly what our agency needed. Great insights!
Rahul Verma
5 hours ago
Digital OOH is definitely the future. The flexibility is unmatched.